eBooks & Guides
Useful, practical resources from people who have spent decades building and managing affiliate programs.
Free eBook
Running a Private Affiliate Program
A tactical playbook for attribution, commissions, private-label experiences, payouts, and scale.
Free eBook
Affiliate Marketing: The Complete Guide for Beginners
A 72-page guide that explains the channel from first principles through launch and optimization.
Free eBook
Incrementality in Affiliate Marketing
Lisa Picarille explains how to measure the true lift your affiliate program creates.
Free eBook
Affiliate Recruiting Boot Camp
A practical, 47-page field guide to finding, approaching, and activating stronger partners.
Free eBook
Is Affiliate Marketing Right for Your Small Business?
Lisa Picarille's decision guide for CEOs, CFOs, and CMOs evaluating the affiliate channel.
Free eBook
In-House Management
A complete guide to building, staffing, and scaling an in-house affiliate management operation.
Free eBook
MYAP Myth Busters
We bust the most common myths around affiliate marketing technology and in-house program management.
Free eBook
Affiliate Activation & Optimization
A practical playbook for activating dormant affiliates and optimizing top performers to drive incremental revenue.
Free eBook
Affiliate Marketing: Making a Case to the C-Suite
A boardroom-ready guide for presenting affiliate marketing as a measurable, performance-driven growth channel.