The playbook for running a private affiliate program.

The same approach we use with B&H Photo Video, MGM Resorts, and TicketNetwork. Condensed into a short, tactical eBook you can read in an afternoon.

• Attribution & tracking that survives ad blockers

  First click to last, server-side pixels, and why the last-touch default costs you the affiliates you actually want.

• Commission structures that reward the right behavior

  Escalating commissions, bonuses, category rules, and the trap of paying every affiliate the same rate.

• Private-labeled affiliate experience

  How the program looks like part of your site. Dashboards, signup, creatives, all on your brand.

• Payments and tax compliance without the headache

  PayPal, ACH, checks, 1099s. How enterprise programs handle payouts at scale.

• Managing affiliates at scale

  The relationship playbook we use with programs running thousands of active partners.