Attribution & Tracking
Attribution built to survive the cookieless era.
First-party. Cookie-less. Server-to-server. Coupon. Multi-touch. Pick the model that fits your business — MYAP makes it bulletproof, then pays the right partner every time.
Trusted since 1999 by
Your tracking is leaking revenue.
Three things quietly break every affiliate program that hasn't been upgraded in the last five years.
Third-party cookies are gone.
Safari and Firefox blocked them years ago. Chrome is finishing the job. Platforms that rely on them are silently under-reporting your affiliate revenue right now.
Coupon and offline sales go uncredited.
An influencer reads your promo code on a podcast. The listener buys the next day, directly. Without exclusive-code attribution, that sale looks like organic traffic.
Ad platforms overclaim credit.
Meta and Google both take credit for the same sale. Your affiliate program deserves an honest ledger — not marketing math from the people you're paying.
Six models, one platform
Every way you might want to attribute a sale.
Mix and match. Change the rules without losing history. Never rebuild your program because your buyers changed how they buy.
First-Party Cookies
Tracking runs on a subdomain of your own site. Browsers treat it as first-party, so it survives ITP, ETP, and Chrome's cookie deprecation.
Deployed via a lightweight DNS record. No third-party scripts on checkout.
Cookie-less Tracking
For customers who block cookies entirely. MYAP uses session signals and server-side signatures to credit the right affiliate.
Configurable per program based on your privacy policy.
Server-to-Server (S2S)
Your backend posts transactions directly to ours over an authenticated API — no browser or tag required.
Ideal for bookings, subscriptions, in-app purchases, and delayed conversions.
Exclusive Coupon Attribution
Every affiliate gets a unique discount code. When it's used at checkout, they get credit — even with zero click history.
Built for influencers, podcasts, and offline campaigns. Full walkthrough →
Lifetime ID Tracking
Once an affiliate wins a customer, tag them for life. Recurring revenue, upsells, memberships, and repeat orders all pay out on your rules.
Turn a one-time sale into ongoing partner income.
Multi-Touch Attribution
Reward the influencer who introduced the buyer and the affiliate who closed the sale — with rules you define and can change without losing history.
Last-click, first-click, combined, or fully custom weighting.
Model 01 — Click-based attribution
Last-click. First-click. Or the honest combination of both.
Every affiliate platform ships last-click by default. MYAP lets you pick the model that matches how your customers actually buy — and change it later without rebuilding your history.
- Last Click Wins for programs where the closer earns the commission
- First Click Wins to reward the affiliate who introduced the customer
- Combined credit — split the payout across the journey with your own rules
Model 02 — Multi-touch
Pay the influencer and the closer. Fairly. Automatically.
Every impression, click, and coupon use is recorded on the customer's journey. When they finally convert, MYAP applies your split rules and pays every partner who earned credit.
- Weight touches by recency, position, channel, or affiliate tag
- Cap total commission so a single sale never overpays
- Full audit trail per transaction — click by click, code by code
Model 03 — Coupon & offline
Track the sales that don't come from a click.
Podcasts, YouTube reads, TikTok, print, radio, live events. If your affiliate hands out a code, MYAP credits them the sale — no tracking link required.
- Unique codes per affiliate, enforced at checkout
- Automatic priority rules when both a click and a code are present
- Fraud controls to catch code sharing and stacking abuse
Works with your stack
If it can send a transaction, MYAP can track it.
Cart, booking engine, ordering system, mobile app, custom checkout — connected through native integrations, server-to-server, or our API.
Rules-based automation
Set your tracking rules once. Let MYAP run them forever.
Approve, decline, notify, and pay on the rules you define. No spreadsheets. No manual queues.
- Auto-approve a pending sale after 30 days unless it's been declined
- Notify your team the moment a sale over $X posts from a new affiliate
- Downgrade or hold payouts when refund rates cross a threshold
Why MYAP for attribution
26+ years of affiliate tracking. Zero shortcuts.
We've been building affiliate program software since 1999 — before ITP, before GDPR, before cookies became a political issue. Enterprise brands trust MYAP because our tracking still works when everyone else's breaks.
- Trusted by B&H Photo Video, MGM Grand, MGM Resorts, and TicketNetwork
- US-based expert team on every implementation — no offshore ticket queue
- Battle-tested through every major browser privacy change since 2017
Client quote
“MYAP's attribution tracking gives us confidence that every affiliate sale is counted correctly, no matter how our customers find us.”
— Team at mycorporation
Attribution & tracking FAQ
The questions we hear most often on discovery calls.
Ready to fix your attribution?
A 30-minute tracking audit. We'll show you exactly where your current setup is leaking credit — and what MYAP does differently.
Platform licensing starts under $100/mo.