Track the Sale. Even Without the Click.
Track affiliate and influencer sales even when the customer never clicks a referral link. Assign each partner a unique promo code and let MYAP tie the conversion back to the partner when that code is used.
White-glove onboarding from Bormerco, running private-label affiliate programs with MYAP since 1999.
Sarah M.
Influencer
Checkout. Your store
MYAP attribution
Conversion attributed- Order
- #10482
- Promo code
- SARAH20
- Partner
- Sarah M.
The problem with click-only attribution
Your partner drove the sale. The tracking link didn't.
A customer sees a creator mention your brand on TikTok. They remember the promo code, search for you later on their laptop, and complete the purchase without ever clicking the original tracking link. Traditional click-based attribution can lose that connection.
Cross-device purchase
Discovery happens on a phone during a scroll session. The purchase happens hours later on a laptop, in a different browser.
Remembered promo code
The customer never taps the link. They remember the code, search for your brand directly, and type it in at checkout.
Offline or spoken promotion
A podcast read, a livestream mention, an event booth. There is nothing to click, but the code still travels.
How it works
The link doesn't have to get the credit. The partner does.
With MYAP promo code attribution, each affiliate or influencer can be assigned a unique code. When that code is entered during checkout, MYAP identifies the partner associated with the code and attributes the conversion according to your program rules.
- 01
Partner shares SARAH20
Sarah reads her code on camera, pins it in the description, and repeats it at every mention. No link required.
- 02
Customer uses SARAH20
The customer arrives however they like, on any device, and enters the code in your checkout's promo field.
- 03
MYAP attributes the conversion
MYAP matches the code to Sarah, records the order, and applies the reward rules you configured for that campaign.
Watch a 2-minute explainer
What happens when the influencer drives the sale, but the customer never clicks the link?
A Bormerco partner strategist walks through how promo code attribution works inside MYAP, where click-only tracking tends to fall short, and how to set code rules that fit your program.
Prefer a live walkthrough? Request a demoPromo Code Attribution Explained
Video coming soon
Use cases
Attribution for the way people actually buy
TikTok, Instagram and YouTube creators
Codes are easier to say, show, remember, and reuse than tracking links.
Podcasts and video mentions
Measure conversions from spoken promotions where clicking isn't natural.
Cross-device journeys
A prospect can discover on mobile and purchase later on desktop.
Offline and word of mouth
Give partners a memorable attribution mechanism beyond a link.
Coupon-led promotions
Connect promotional offers and partner attribution in one customer action.
Ambassador and referral programs
Make partner attribution simple for customers and participants.
For the partner
Just remember my code.
- Easy to communicate in a caption, a read, or a conversation
- Works across channels, from short-form video to print
- No complicated URL to type or paste
- Gives audiences a memorable identifier and a real offer
For the advertiser
Know who actually drove the sale.
- Helps recover conversions that click-only tracking can miss
- Measure creator performance more accurately
- Make promo-code campaigns attributable
- Keep partner credit connected to the source
In the platform
From promo code to attributable conversion
| Conversion | Partner | Promo Code | Source | Revenue | Status |
|---|---|---|---|---|---|
| #10482 | Sarah M. | SARAH20 | Promo Code | $189 | Attributed |
| #10479 | Jordan Reeves | JORDAN15 | Promo Code | $211 | Attributed |
| #10471 | The Gear Room | GEARPOD | Promo Code | $96 | Pending review |
| #10468 | Alicia Nunez | ALICIA10 | Promo Code | $342 | Attributed |
Illustrative interface. Reporting views and fields are configured to your program during onboarding.
Who it's for
Programs built on partners, not just links
- Affiliate Programs
- Influencer Marketing
- Creator Campaigns
- Referral Programs
- Ambassador Programs
- Ecommerce Partnerships
Trusted by brands running high-volume affiliate programs
FAQ
Frequently asked questions
Stop losing attribution when the click disappears.
Give your partners a code their audience can remember, and give your team a way to connect the conversion back to the partner who drove it.