Since 1999 · 25+ years
We've been running affiliate programs longer than most of the internet.
MYAP is the private-labeled affiliate platform B&H Photo Video and other category leaders trust to run their programs. We've seen every platform, tactic, and payout model come and go — your program is in experienced hands.
- Year founded
- 1999
- Years running affiliate programs
- 25+
- Merchants served
- 1,000s
- Long-time featured client
- B&H Photo
Year founded
Years running affiliate programs
Merchants served
Long-time featured client
Featured client
Powering B&H Photo Video's affiliate program.
One of the world's largest photo, video, and electronics retailers chose MYAP to run their in-house affiliate channel — and stayed. When a merchant of that scale trusts a platform for the long haul, it says something the marketing copy can't.
“MYAP gives us the control and responsiveness we need to run our affiliate program the way we want. The platform is reliable, the support team knows our business, and our affiliates trust the experience.”
Long-tenured partner
MyCorporation.com's affiliate program, powered by MYAP for over a decade.
We've been the engine behind MyCorporation.com's affiliate channel for more than ten years — from tracking and reporting to affiliate onboarding and optimization. It's the kind of long-term partnership that only works when the platform and the people keep showing up.
“MYAP's team worked directly with our web operations group to integrate, launch, and optimize the program — they felt like an extension of our own team. And if we hadn't had that internal resource, they were ready to provide the expertise themselves. That kind of flexibility is hard to find.”
Our story
Built by operators, not a network.
“Your program is your program.”
MYAP — short for "My Affiliate Program" — launched in 1999, back when affiliate marketing was still figuring out what it wanted to be. Most affiliate networks were designed around the network. We were built for the opposite reason: merchants needed a way to own their affiliate program, not rent it.
Twenty-five years later, the focus hasn't changed. Private-labeled. Merchant-owned. Merchant-first. Your affiliates see your brand. Your data belongs to you. Your program grows on your terms.
What has changed is everything around it — checkout flows, tracking models, privacy rules, promo-code campaigns, mobile attribution, influencer economics. We've built through all of it, and we've kept the platform ahead of it. That's why enterprise merchants like B&H Photo Video, MGM Resorts, and TicketNetwork still run their programs on MYAP today.
Trusted by brands you know
B&H Photo Video, MGM Resorts, TicketNetwork, MGM Grand, Treasure Island — plus thousands more.
What we believe
Four things we've held onto for 25 years.
You own the relationship
Not us. Not a network. Your affiliates belong to your brand.
Private-labeled, always
Your logo, your domain, your dashboard. MYAP disappears into your brand.
Real humans, US-based
The same team from onboarding through year 10. No support queue lottery.
Tech AND service
We don't hand you a login and disappear. We help you win the channel.
How we help
Start. Run. Optimize.
We're your partner across the whole life of the program — not just launch day.
Start
Launch a private-labeled program from zero. We handle the setup, the integration, and the first-affiliate wiring so you're live in weeks, not quarters.
See how we integrateRun
Day-to-day platform, tracking, and payouts — plus a US-based team you can actually call. Same faces, same phone number, year after year.
See the platformOptimize
Quarterly reviews, offer tests, and coaching for your top affiliates. We help you find the levers most merchants miss.
Talk to usA note from the team
After 25 years, the reason we still love this work is simple: we get to help real merchants build a channel they own. Not a placement inside someone else's network. Their own.
Long-tenured clients like B&H Photo Video have stayed with us not because switching costs are high — but because we keep earning it every year. That's the promise we make to every new client, too.
Whenever you're ready, we'd love to meet you.
— Todd Farmer, CEO & Co-Founder
MYAP is a product of Bormerco, LLC.
A channel you own, priced like software
No network fees. No revenue share. Just a subscription.
MYAP starts under $100/mo. Most clients invest $500–$2,000+/mo in software. Add guided or managed services when you want more hands-on help.
See how we priceLet's talk about your program.
A 30-minute conversation is all it takes to see if MYAP is the right fit.