01
The network-size myth
Why a large pool of affiliates does not automatically create a productive program.
Free eBook · 34 pages
The myths that keep good programs small.
We bust the most common myths around affiliate marketing technology and in-house program management, and show what the reality looks like instead.
34 pages
Practical guidance and examples
~5 min read
Read once, reference later
Instant PDF
Available after the short form
Published by Bormerco's team, the people behind the MYAP software platform, running private-labeled affiliate programs since 1999.
What's inside
A practical guide you can put to work.
Use it cover to cover or jump directly to the part your program needs now.
02
The technology-cost myth
A practical look at what private-labeled tracking requires and where the value comes from.
03
The management myth
Why software does not replace recruiting, communication, and thoughtful partner management.
04
The attribution myth
Where simplistic reporting can hide how customers and affiliates actually influence a sale.
05
The control myth
How brands can set their own rules without giving up the systems needed to operate efficiently.
Who it's for
Built for the people responsible for program growth.
Brands comparing platforms
You want to separate familiar assumptions from the capabilities that matter.
In-house program teams
You need a clearer view of what technology can solve and what still requires management.
Marketing decision-makers
You are reviewing the channel and want concise answers to common objections.
FAQ
Common questions
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Ready to look past the usual platform myths?
Talk with Bormerco's team about your requirements and see how the MYAP software platform can support them.